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                        <h2 class="title">Healthcare Industry</h2>
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                <h3>Overview</h3>
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					<p>Worldwide, the Healthcare industry proves to be a very significant market sector considering its substantial contribution to economy 
					evident through its significant GDP share and high levels of spending across various countries (World Health Statistics, 2012). This
					can be attributed with the very broad and complex service and product offerings related to healthcare. Such complexity is necessary 
					considering the growing health needs of the community and might be as well a product of the industry's maturity towards highly specialized 
					services and abrupt technological advances.</p>

					<p>Given its complexity, a major issue of the industry is with respect to its economically demanding and ineffective healthcare programs 
					that focus more on curative rather than the preventive side of care. Before dwelling in the details of this issue, one must understand the 
					basic concepts on the progression of diseases and how it is managed. </p>
					</br>
					
					<img class="img-responsive center-block"  id="imghcoverview" src="../img/hcdiseasematurity.png" target="_top" />
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					<p><small>Model is derived from the Natural History of Diseases in Humans (H.R. Leavell et.al.)</small></p>
					
					<p>The Disease Maturity and Management Model (see <a href="#imghcoverview">Figure 1</a>) represent the various maturity stages of a 
					human disease and the corresponding measures that can be used to manage it.</p>

					<p>The early stages of a disease's maturity (pre-pathogenesis period) is initiated by an abnormal interaction of an agent, host, 
					and its environment through a disease provoking stimulus. As this interaction progresses the agent becomes established and would 
					trigger certain physiological changes (this would be the start of the pathogenesis period). As these progressions reaches its height 
					(through multiplication or increment), certain manifestations become evident and would present itself as signs and symptoms.
					If the disease is uncontained at this period, then it would progress further and depending on its severity might result into long-term 
					or permanent disabilities and other defects. Ultimately, if all measures to contain the disease have not been effective then it leads 
					to fatality.</p>

					<p>As presented in the model (see <a href="#imghcoverview">Figure 1</a>), measures to manage the disease at it progresses differ. 
					Evidently it seems that those that are related to the early stages (pre-pathogenesis) are more cost efficient as it just focuses on 
					education related activities and other preventive measures from which are relatively marginal in cost. The moment the disease matures
					and from which requires activities related to diagnostics, symptoms management, curative, and rehabilitative care; will definitely 
					require additional resources to push through given the complexities of these procedures and the vast allocation of resources need 
					to improve such services through R&amp;D. </p>
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